ESCAPE PLAN
visual identity, Instagram filters, 3D Models
Exploring clothes as a medium, I was interested in digital fashion and digital interaction with physical object. “Escape Plan” is an imagery brand that upcycles clothes and creates new pieces with subversive message. The goal of the brand is to establish connection with nature through AR experience and physical interaction with garments by DIY dyeing them using real flowers.
T-shirt and AR Filter:
Flower dye manual:
Instagram Face Filter:
WEBSITE: